ABOUT:

Creative to support the launch of poppi grape, new for 2023, and a soda with an unapologetically bold flavor.

Reimagining grape soda, for the modern soda drinker, I took grape soda to the future, with Y2K inspired textures, juicy liquid shots, and rich color that would inspire thirst! Across influencer mailers, video, ecom, organic social and digital ads, Grape reintroduced poppi as soda 2.0.

Video: The Vorhees
Photography: Dunja Dumanski c/o SGD