High level seasonal trend concepting, directing and designing the product assortment and artwork, all the way through to dictating the storytelling in editorial photoshoots. The shoots are key to creating assets that message the mood of the season and are used across all marketing channels + campaigns.
Collection conceived and executed for model Gabbriette Bechtel.
I took inspiration from Gabbriette’s unique personality, her love of horror imagery and micro tattoos. The collection was heavily techniqued with Gabbriette’s photography printed onto delicate chiffon that was carefully appliqued onto knits, mixed with highly detailed embroidery.
The limited capsule sold online and was launched at the Tees+Jeans store, Abbot Kinney, Venice CA.
Creating seasonal assortments for SF based boutique childrenswear brand Peek. Concepting and designing into playful trends for boys, girls and baby.
Artwork focuses on educational themes, historic figures and National Parks, illustrated in a playful & nostalgic hand that kids and parents love. My science tees and front/back informational graphics have become widely imitated.