A viral social post brought to life…
AMAYa papaya’s island colada
poppi: SEPT 2025
drinkpoppi.com / @drinkpoppi
It all began with a viral social post that set the internet on fire.
A spoof can dedicated to Amaya papaya, star of love island, with over 3.3million views and 220k likes spurred an idea to make it real in lightning fast time!
So we decided to do a thing…
Turning a socially viral moment into a commerical moment, the team moved at the speed of culture to design, create and produce a can and contract Amaya papaya to launch her own flavor, mere weeks after the post that broke the internet.
