VIBES Superbowl
w/charli xcx
poppi: FEB 2026
drinkpoppi.com / @drinkpoppi
what started as as an in joke - ‘we’re just here for the vibes’ - became the concept for a Superbowl spot and surrounding campaign.
2026 poppi Superbowl spot w/Mirmar agency / dir: Aiden zamiri
art direction: Joy Chen, copy: Austin Jones, video: Grant Weinraub, photo: small green door