The Future of Soda
poppi: Jan 2024
drinkpoppi.com / @drinkpoppi
poppi’s first forray into Super Bowl ad’s and establishing our visual language as the future of soda and disrupting the category in mass media.
Creating a surround sound campaign to support our :60 spot, with an irl pop up in Los Angeles, a viral mystery flavor mailer, merch, CGi animations and a new 16oz Wild Berry can.
This campaign set the tone for poppi’s enduring visual language and set poppi apart as the modern soda brand to watch.
poppi “The Future of Soda” Super Bowl 2026, Agency: Virtue
Our Viral and much imitated, Mystery mailer, gifted influencers mystery cans to taste and guess our 2024’s new flavors …
poppi’s first brand owned pop up establishing us as the future of soda, with a futuristic ‘mart’ concept complete with floor to ceiling video, holograms, paris hilton djing, lines around the block and merch.
An iconic moment in soda pop history
Build: Kennett Creative c/o Preston Conrad / Art direction: Lauren Kennedy / Design: Olivia Schafer, Marina Frost / Copy: Austin Jones
