poppi x Target: Cream Soda Launch
poppi: Jan 2025
drinkpoppi.com / @drinkpoppi
Created and launched an exclusive 20 piece merchandise collection for Target nationwide as a platform to introduce the newest poppi flavor, Cream Soda.
Merging fashion, lifestyle and soda, this moment, an amplified social plan, mailers, and web expereinced supported $9mill+ sales of sweatsuits, and solidified poppi as more than your average beverage.
Photography: Tori Rust
The team created a full web experience - an eye spy where our community discovered a key to unlock a shoppable “Club Cream” complete with downloadable wallpapers, playlists and magic 8 balls…
www.drinkpoppi.com web experience. 3D by Sejun Park
