Breathe Launch

MEUNDIES : 2021
www.meundies.com

Art Direction / Production / Design

ABOUT:

Concepted and led the visuals for the 360 launch of a new performance fabric ‘Breathe: Made for your Movement”. We were tapping into a different customer base, so I steered the design to a more neutral and mature place while still nodding to the fun of MeUndies. 

Produced at the height of COVID, I remote directed both studio shoots and content creators, then led my team through asset creation. Not an easy task! I also developed a logo, visual handwriting, and new iconography to support fabric features.

In Studio Photography: Mario Sanchez @ Dust Studios