Home for The Holidays

MEUNDIES : 2021
www.meundies.com

Art Direction / Creative Production / Design

 
 

ABOUT:
Holiday is an important moment for MeUndies - our creative challenge was to position the extended range of apparel and underwear as giftable for the whole family.

We cast real couples, families, and friends to mark the first holiday that people would be reunited with family since COVID. I focused on capturing the joy and thrill of being ‘home,’ alongside the sparkle of nostalgia.

Campaign shoots spanned lifestyle, in studio, and a styled letdown shoot. 
Assets created spanned a two month selling period, covering teasers, and multiple beats across email, social and growth channels.

Photography: Cara Robbins / Dunja Dumanski of SGD

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