poppi x Target: Cream Soda Launch
poppi: Jan 2025
drinkpoppi.com / @drinkpoppi
Created and launched an exclusive 20 piece merchandise collection for Target nationwide as a platform to introduce the newest poppi flavor, Cream Soda.
Merging fashion, lifestyle and soda; an amplified social plan, an interactive web experience, and bespoke mailers supported $9mill+ sales of sweatsuits, and solidified poppi as more than your average beverage.
Need us to pinch you?
‘Cause you’re definitely not dreaming… This Cream Soda has the velvety, lush vanilla taste you crave, but without the usual soda shop sugar.
Photography: Tori Rust
Design: Joy Chen, Olivia Schafer, Marina Frost / Art Direction: Lauren Kennedy / Copy: Austin Jones / CGI: Sejun Park, Aryaman Munish